Apple wasn't the first to show the new iPhone; gadgets blog Gizmodo was a few months ago when it purchased an iPhone prototype for $5,000. Gizmodo is owned by Gawker Media, the same company that publishes Valleywag.

"AT&T was informed by a business customer on Monday of the potential exposure of their iPad ICC IDS," said AT&T Wednesday. "The only information that can be derived from the ICC IDS is the e-mail address attached to that device."

The ICC IDS (integrated circuit card identifier) is a unique identifier tying a device to a wireless subscriber.

"The only information that can be derived from the ICC IDS is the e-mail address attached to that device," AT&T said. "This issue was escalated to the highest levels of the company and was corrected by Tuesday; and we have essentially turned off the feature that provided the e-mail addresses."

The company said it is "continuing to investigate and will inform all customers whose e-mail addresses and ICC IDS may have been obtained.

"We take customer privacy very seriously and while we have fixed this problem, we apologize to our customers who were impacted."

The full story: Hacked
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